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19 February 2017
Submitted by seladmin on 19 February 2017


Selwyn alumna Jessi Baker has been featured as a digital disruptor by the BBC. Jessi, who studied manufacturing engineering at the college, has set up a company – Provenance – that helps consumers identify precisely where their food comes from. It is now operating in four countries, and has signed up the Co-op in the UK as a commercial partner.



"The ultimate goal of Provenance is that one day it will be impossible to buy a product that compromises your health and morals”, she says. “Businesses that have very opaque supply chains and are not taking active steps to make them transparent should really fear us… We are disruptive and we're trying to disrupt the industry for good."



Watch the BBC’s report, and read more, at http://www.bbc.co.uk/news/business-38773878